When it comes to marketing, only companies that have the ability to keep up with the latest trends and strategies are able to survive in the cut-throat corporate world. The same can be said about SEO and keyword research. If you don’t know how to properly utilize keywords in your marketing campaigns, then your company’s website will quickly become buried under a deluge of search results.
Samir H Bhatt of SHB Advisors emphasizes that this is precisely why it’s important to have a complete understanding of keyword research before implementing any changes to your website or online presence.
Keyword research – Explained by Samir H Bhatt
Keyword research is the process of identifying and analyzing the keywords that people are using to search for content on the internet. This data can then be used to improve your website’s ranking in search engine results pages (SERPs), as well as to drive more traffic and engagement to your site.
The basics of keyword research
There are a few basic concepts that you need to understand before you can start doing keyword research. These include:
– Search engine optimization (SEO): This is the process of optimizing your website for Google’s search algorithm, with the goal of improving your site’s ranking in SERPs.
– Keywords: These are the words and phrases that people use to search for content on the internet. When you know which keywords are being used most frequently, you can optimize your website for those terms, making it more likely that people will find your site when they search for those keywords.
– SERPs: Short for “search engine results pages,” this is the page that appears when you type a query into a search engine like Google. The results that appear on SERPs are determined by the search engine’s algorithm, which takes into account a variety of factors, including the relevance of the website to the keywords being searched.
How to get started with keyword research
Here are a few tips by Samir H Bhatt to get you started:
– Use keyword research tools: There are a number of different tools that you can use to help with your keyword research. Some of these include Google AdWords Keyword Planner, Moz Keyword Explorer, and KWFinder.
– Identify your goals: What are you hoping to accomplish with your keyword research? Do you want to improve your website’s ranking in SERPs or drive more traffic to your site? Once you know your goals, you can tailor your research accordingly.
– Choose the right keywords: Not all keywords are created equal! Make sure to choose keywords that are relevant to your website and that people are actually searching for. Otherwise, you won’t see any results from your efforts.
Advanced keyword research techniques
Once you’ve mastered the basics of keyword research, it’s time to start using some more advanced techniques. These include:
– Competitor analysis: Keeping an eye on what your competitors are doing is always a good idea. By analyzing their keyword usage, you can get a better idea of which keywords are working well for them and adapt your own strategy accordingly.
– Long-tail keywords: These keywords are usually longer than the more generic keywords that people use to search for content. Long-tail keywords tend to be less competitive than other keywords, making them a great option if you’re just getting started with SEO.
– Negative keywords: These are words or phrases that you don’t want your website to show up for in SERPs. For example, if you sell women’s clothing, you might add “men” as a negative keyword so that your site doesn’t show up when people search for “men’s clothing.”
Samir H Bhatt believes that keywords if used correctly, can significantly boost attention and attraction towards your brand and help it develop a strong and loyal customer base.